In between the conceptual Instagram stunts and Harry Potter-themed sartorial wisdom, it’s hard not to wonder about the Rakim Mayers beneath the swaggy labels, and if we’d ever get a lasting impression of his point of view beyond the infinite affirmations that it is, indeed, lit.

That triumph of personal taste has been one of the reasons Rocky’s resonated most with this generation of rap fans and beyond, but it’s also led to his most persistent critique: all vibe, no substance. As he should: his own success can be directly traced to early promo on his mentor and A$AP Worldwide co-owner A$AP Yams’ highly influential RealNiggaTumblr, one of the savviest indie-to-major reconnaissance missions this century. A$AP Rocky, the baby-faced fashion killa and primary figurehead of zeitgeist-wheelie-poppin’ Harlem goon squad A$AP Mob, has always understood this better than anyone else in the rap game. As it’s grown easier to translate our identities through these careful assemblages of stuff we fuck with, good taste has taken on a new leveraging power.

Florence Welch) (Feat.We are in the age of the curator, from meticulously-arranged, aspirational Tumblrs to Drake’s recent stint at Sotheby’s. Kendrick Lamar, Joey Badass, Yelawolf, Danny Brown, Action Bronson, Big K.R.I.T.)ġ4. Papi Clams Casino Danger Mouse Finatik Friendzone Hector Delgado Hit-Boy Jim Jonsin Lord Flacko Nikhil Seetharam Noah “40” Shebib Rico Love Skrillex Soufien 3000 T-Minus ZacĠ3. Producers: A$AP Ty Beats Birdy Nam Nam C. Danny Brown Drake Joey Bada$$ Kendrick Lamar (of Black Hippy) OverDoz Santigold (formerly Santogold) Schoolboy Q (of Black Hippy) Skrillex Yelawolf Name: A$AP Rocky – Long Live ASAP (Deluxe Edition)įeaturing: 2 Chainz Action Bronson Big K.R.I.T.

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