Learn what to look for while shopping product categories: Customers can conduct more general product research on Amazon, asking questions such as “what to consider when buying headphones?”, “what to consider when detailing my car at home?”, or “what are clean beauty products?” and receive helpful information to guide their shopping mission.Rufus is a generative AI-powered expert shopping assistant trained on Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on a variety of shopping needs and products, provide comparisons, and make recommendations based on conversational context. We are also using generative AI to make product listings even more informative for customers by helping our selling partners write more engaging and effective titles and product descriptions, and enrich existing listings.īuilding on these AI customer innovations, today we are launching Rufus. We also recently introduced our Fit Review Highlights feature, which offers personalized size guidance and insights so customers can determine which size will fit them best. Our AI-generated review highlights provide customers with common themes from dozens, hundreds, or even thousands of reviews at a glance to help them quickly understand customer insights. This past year, we’ve introduced a number of new generative AI-powered capabilities in Amazon’s store to make shopping even easier and more convenient. And we believe generative AI is going to change virtually all customer experiences that we know. The personalized recommendations customers get when they shop Amazon’s store, the pick paths in our fulfillment centers, our drone deliveries, the conversational capabilities of Alexa, and our checkout-free Amazon Go stores are just a few examples of experiences fueled by AI.

customers in the coming weeks.Īmazon has been using AI very expansively for 25+ years to improve customer experiences. Launching today in beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly.

Instal Rufus 4.3.2090